What we collect, why we collect it, and what stays yours.

Information We Collect

Information you provide directly

• Email address (required to subscribe)
• Name (if you provide it)
• Any information you submit through contact forms, surveys, or (in the future) marketplace account registration

Information collected automatically

• IP address, browser type, and device information
• Pages visited, time on page, and referring URLs
• Cookies and similar tracking technologies (see Article IV)

How We Use Your Information

We use the information we collect to:

• Send our bi-weekly newsletter and related communications
• Operate, maintain, and improve the Service
• Notify you about our online marketplace as it develops and launches
• Respond to inquiries and provide support
• Understand aggregate usage trends
• Meet legal and regulatory obligations

How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate — e.g., email delivery platforms (such as Beehiiv, Mailchimp, or ConvertKit), website hosting, and analytics providers (such as Google Analytics, Neon)
• Legal authorities, if required by law, subpoena, or valid legal process
• A successor entity, in the event of a merger, acquisition, or sale of business assets

Any third-party service providers are only permitted to use your information to perform services on our behalf.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the website, remember preferences, and understand how visitors use the Service. You can disable cookies in your browser settings, though some features may not work properly as a result.

Email Communications (CAN-SPAM Compliance)

Every newsletter email we send includes a clear, working unsubscribe link. You may opt out at any time by:

• Clicking "unsubscribe" in any email, or
• Emailing us at buy@homefrontmarkets.com

We process unsubscribe requests promptly and will not send further marketing emails once you opt out (except transactional messages required to service your account, if applicable).

Our physical mailing address, provided as required by the CAN-SPAM Act, is:

Your Privacy Rights

Depending on where you live, you may have rights under state privacy laws — such as the California Consumer Privacy Act (CCPA/CPRA), the Utah Consumer Privacy Act (UCPA), or similar laws in other states — including the right to:

• Know what personal information we hold about you
• Request deletion of your personal information
• Correct inaccurate information
• Opt out of the "sale" or "sharing" of personal information (we do not sell personal information as defined under these laws)

To exercise these rights, contact us at buy@homefrontmarkets.com. We may need to verify your identity before fulfilling certain requests.

Children's Privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us at buy@homefrontmarkets.com and we will delete it promptly.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as needed to provide the Service and for the purposes described in this policy, unless a longer period is required by law.

Third-Party Links

Our newsletter and Service link to third-party websites, products, and businesses — including the American-made brands we feature. We are not responsible for, and this policy does not apply to, the privacy practices of those third parties. Please review their policies independently.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a revised "Last Updated" date. Continued use of the Service after changes take effect constitutes acceptance.

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